What You Get

Every logo project is delivered as a full package, not a single image file:

• Primary logo — the main lockup for general use
• Secondary variations — horizontal, stacked and icon-only versions
• Colour versions — full colour, single colour, white-on-dark and black-and-white
• All file formats — AI, EPS, SVG, PDF for print; PNG and JPG for digital
• Brand guidelines — colour codes, typography, clear space and minimum size rules
• Full ownership — the source files and the rights are yours

That last point matters more than people expect. A logo handed over as one JPG starts causing problems the first time someone needs it printed, embroidered or resized.

Our Process

1. Discovery. We start with questions, not sketches. What does your business do, who buys from you, who are you competing against, and how do you want to be perceived? We also look at what your competitors are doing — mostly so we can avoid it.

2. Concept development. We design several distinct directions, not variations of the same idea. Each one is presented in context — on a website mockup, a business card, a social profile — so you can judge it the way your customers will.

3. Refinement. You pick a direction and we refine it. Spacing, weight, curves, colour balance. This stage includes [X] rounds of revisions, and we keep going until the mark is right.

4. Delivery. We package everything — every file format, every variation, and a guidelines document your team or any future designer can follow.

What Makes a Logo Work

Good logo design is mostly discipline, not decoration. The principles we hold every design to:

It works small. We test at favicon size before we test at billboard size. If the detail disappears at 16 pixels, the design changes.

It works in one colour. Shape first, colour second. A mark that only works because of its gradient is not finished.

It is distinctive. We place every concept alongside competitor logos in greyscale. If it blends in, it goes back to the drawing board.

It is original. No stock icons, no template marks, no repurposed vectors. Everything is drawn for your business specifically.

It ages well. We design for the next ten years, not the current trend. A rebrand every three years resets the recognition you have already paid to build.

Who This Is For

• New businesses launching and needing a complete identity from day one
• Growing companies whose original logo no longer matches what they have become
• Businesses with an inconsistent brand — five versions of the logo in circulation and no rules about which to use
• Companies going to print or signage and discovering they only have a low-resolution image file

Beyond the Logo

A logo is one piece of a brand identity. If you need the rest, we handle it in the same project: colour systems, typography, business cards and stationery, social media profile assets, email signatures, and complete brand guideline documents.

We also build the website that logo sits on — so the identity stays consistent from the mark all the way through to the site.

Frequently Asked Questions

How long does a logo project take?
Typically [2–3 weeks] from the first discovery call to final delivery, depending on how quickly feedback comes back at each stage.

How many concepts will I see?
[3–4] distinct directions in the first presentation, then unlimited refinement on the one you choose within [X] revision rounds.

Do I own the logo?
Yes. On final payment, full rights and all source files transfer to you.

What if I don’t like any of the concepts?
It rarely happens, because the discovery stage does the heavy lifting. If it does, we go back to the brief, work out what we missed, and present a fresh round.

Can you redesign my existing logo instead?
Yes. Sometimes a brand needs refining rather than replacing — cleaner shapes, better typography, a corrected colour palette — while keeping the recognition you have built.